FoodDrinksBeats
Belong somewhere.
Crush started as a place that didn't exist yet. Something its founder imagined walking down South Beach, Miami, and built on Playa de San Juan, Alicante.
- FounderPaul Shepherd
- OpenedFebruary 2025
- AddressAv. de Niza 12, Alicante
Why here
Striped lifeguard towers, palms, a long straight beach that runs for kilometres. If Alicante ever reminded anyone of Miami, it was here. Which is where this starts: a glass front on Avenida de Niza, bougainvillea over the sign, and the sea close enough that people walk in with sand on their feet.
The drawing above came before the venue did. Same corner, same glass, same flowers falling over the top. It was the reference the build was measured against, and looking at it now, remarkably little was lost between the paper and the pavement.
- The beachAcross the road
- Getting hereTRAM lines 3 & 4
- Open sinceFebruary 2025
- First coffee09:00, every day
It's often hard to describe something when you're so embedded in it, even though you know it inside out.
When you truly know someone or something on a deeper level, you see them or it in a very different way than anyone looking in from the outside. It's like there aren't enough words, there's a lack of vocabulary to really describe it.
For me, Crush is like this.
Crush was a development of desires. Something I used to imagine to remove the pain of a void. Something I would pretend existed while walking down South Beach in Miami.
Crush would be a place where I could really feel like I belonged.
A place where my favourite products would be aligned with my favourite music and an amazing, energetic atmosphere. A place that would look amazing and feel even better, like anything was possible.
Welcome to Crush. I can't wait to see you in there.
Paul ShepherdFounder
- FoodAçaí, eggs on brioche, Cuban sandwiches, smash burgers. Fresh in the morning, indulgent by night.
- DrinksSpecialty coffee and matcha in the sun. Spritz and tropical cocktails when it sets.
- MusicFourteen resident DJs. Organic house at brunch, progressive and techno after dark.
- PeopleLocals, people passing through, creators, founders. Regulars within a week.
- BeachPlaya de San Juan across the road. Sand on the floor is fine.
A place that changes with the hour.
Coffee at nine, brunch at noon, spritz at six, house music at midnight. Crush doesn't sell a time slot. It sells the whole day, and a reason to come back for the next one.
- February 2025Crush opens on Avenida de Niza, Playa de San Juan.
- WeekendsCadenza, the daytime session, becomes the ritual: resident DJs from 10:00 to 16:00.
- MonthlyOPUS, the night session, on the second Saturday of the month until 02:00.
- 2026The venue is renovated. Same corner, more of everything.
More than a bar.
Networking brunches for founders and creators, launches, private sessions, birthdays that end on the dancefloor. If it fits between coffee and the last beat, it fits at Crush.
Plan something with us